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Forward-looking macroeconomic insights and trends

The foresight you need to anticipate change and understand how major global macroeconomic shifts impact your corporate strategy planning.

Overview

We provide strategic advice and insights to C-suite executives on economic developments, such as consumer behavior, corporate finance and risk analysis. Our goal is to translate complicated trends into simple, pragmatic recommendations for our clients. With hubs in the US, Europe and Asia, we work across a wide range of industries, helping businesses address macroeconomic challenges.

DATA
77%

of CXOs expect the economy to improve in the next 12 months.

89%

of CEOs plan to increase technology spending as a percentage of revenue in the next 12 months.

72%

of CFOs are concerned about inflation.

Monthly briefs

Economic insights for executives, boards and investors.

Year-end Macro Brief: The specter of tariffs

As 2024 ends, the US thrives globally with strong consumer spending and job growth. Europe faces economic slowdowns amidst recent political turmoil. APAC sees growth decline due to structural issues and reduced demand. Rising US-China tariffs heighten global economic uncertainty, affecting inflation and supply chains. To respond, companies should assess tariff impacts and adjust supply strategies.

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Previous briefs

Geopolitical conflicts and climate events pressure energy supplies, affecting inflation and central bank policies. Governments must balance fiscal duties an cost-of-living issues. Companies should adjust supply chains to protect against energy shocks.

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As Q4 2024 begins, global economy remains uncertain. US faces cooling labor markets and manufacturing, Europe's economy deteriorates, and China slows. Despite easing inflation, cost-of-living pressures complicate policies worldwide.

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Global economy moderates with tight labor markets. Interest rates drop but remain high post-pandemic. Sluggish wage growth in advanced economies. High labor costs and sourcing issues, highlighting the need for productivity improvements and GenAI.

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Global economy grows slowly with persistent supply chain issues. U.S. shows resilience, while others struggle. Central banks cut rates amid high services inflation. Companies must plan for slow growth and upcoming U.S. election impacts.

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Geopolitical tensions have impacted manufacturing and consumer demand. Potential delays in interest rate cuts and new US tariffs on Chinese tech could further restrict trade. Learn how to tackle these challenges.

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Companies should plan for divergent sales strength in different markets and consumer demographics, consider scenarios of further inflation acceleration, and prepare for commodity price volatility and supply chain risks.

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In the spotlight

Explore our industry trends, data analysis and strategic recommendations in these special reports.

Building resilience in the Great Supply Squeeze era

After decades of cheap liquidity combined with low and stable inflation, the global economy is moving into a new era where supply scarcity is set to become the main driver of economic outcomes. This Great Supply Squeeze will create profound business challenges, but it will also present opportunities for companies who can successfully navigate this new normal to gain a competitive edge.

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Previous POVs

Activist campaigns might be aiming for long-term value, but their tactics can disrupt businesses. To protect their companies from being targets, management teams should proactively address vulnerabilities.

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25%

In 2022, a quarter of S&P 500 firms had an activist in the shareholder register.

Carbon reduction is key globally, driven by various pressures and complex climate economics. Carbon markets, especially growing voluntary ones, are vital for net zero goals, requiring companies to manage their carbon exposure effectively.

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34%

of the Accenture Global 2000 companies, which consists of the world’s largest companies by revenue, have publicly stated net zero targets, and that share is increasing rapidly.

In 2022, consumer spending stayed resilient despite high living costs, using pandemic savings and budgeting strategies. However, persistent inflation and economic uncertainties in 2023 may significantly slow spending, impacting businesses.

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1.3

percentage points. US households showed increasing caution and raised their savings rate in late 2022.

Our leaders

Chris Tomsovic

Managing Director – Accenture Strategy, Macro Foresight Global Lead

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Nick Kojucharov

Principal Director – Accenture Strategy, Macro Foresight North America Lead

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