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Design sustainable and personalized products and services that customers love

Unlock value from existing product lines and create new revenue streams.

Why smart products and services matter

Companies are under constant pressure to transform their businesses and re-invent their physical and digital products. The products of tomorrow will be intelligent, connected, sustainable, and customer-centric. Companies will need to evolve their business models and become platform driven to meet the demands for these new products.

How AI is changing smart connected products

Enhance user experience and reduce costs with AI

What if you could streamline your product development, cut costs, and boost efficiency? An AI agent-driven approach can do just that. Real-time insights empower your team to make informed decisions, improving product design and functionality.

What you can do

Revamp your organization to align with product and platform goals. Rethink your operating model, reshape team structures, upgrade tools, and reorganize talent. Create a cohesive, dynamic environment that propels your business forward.

up to 30%

reduction in R&D costs by using a platform approach to design, develop and launch software enabled products and services

Embrace AI and collaborate with external ecosystem partners to craft, engineer, develop, and scale personalized user experiences across the entire product lifecycle.

Provide your engineers with the insights, tools and processes they need to develop innovative products of the future.

20-40%

Efficiency gains driven by adoption of Data, AI and automation in Engineering R&D

Design a better world for people, the planet and business by combining the latest technologies with an approach that puts people first and prioritizes sustainability and inclusivity.

Use insights from product usage data to deliver hyper-personalized products and services that customers love.

Are you ready to redefine the automotive landscape with Software-Defined Vehicles (SDVs)? We’ve created a transformative SDV operating model in partnership with Siemens and IBM. It leverages cutting-edge solutions and a cloud-based operating framework to facilitate continuous integration, delivery, and commissioning. Find out how you can drive the future of automotive innovation.