The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Digital Marketing Platform Manager

Join our team of Strategy & Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.

Practice: Strategy & Consulting Global Network Song I Areas of Work: Digital Marketing, Marketing and strategies, design and implement Campaign Management | Level: Manager | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 8+ years Practice: Customer Sales & Service I Areas of Work: Marketing Transformation, Adobe | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore | Years of Exp: 8+ years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.

The Practice – A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following
 

• Plan, design, execute large scale marketing automation programs over channels such as email, SMS, Push, CRM, web  etc.
• Design new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights.
• Conduct marketing automation vendor assessment
• Conduct client’s Campaign/Marketing automation capability assessment and provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine.
• Gather business requirements, designing process & solution for implementation of marketing and advertising solutions.
• Design functional architecture (Integration with peripheral systems like Datasources, Activation channels etc.), implementation support, for campaign engines such as Adobe, Braze etc.
• Derive insights for campaign, work on Campaign attribution and strategy optimization
• Drive business development efforts and thought leadership in the marketing automation space.

Other Skills/Optional

• Lead discovery and design workshops with clients to map the marketing processes, configure, test, and deploy marketing processes in client’s Workfront or other marketing workflow management system.
• Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront and Develop use cases to increase adoption of Workfront to solve problems not yet identified by the client.
• Develop project plans, design documents, roadmaps, templates, layouts, queues, reports, and other project artifacts that align with the defined requirements and provide demos to teams considering implementing Workfront.

Bring your best skills forward to excel at the role:

• Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients
• Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies 
• Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. 
• Ability to establish and build on working relationships effectively. 
• Ability to solution and budget projects/ engagements for clients 
• Experience in working with middle to senior management levels within existing organization / client organizations. 
• Strong experience in shaping and driving engagements and ability to lead teams independently. 
• Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. 
• Ability to learn new and understand new tools/solutions. 
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. 

Preferable:

• Configure, test, and deploy marketing processes in client’s Workfront or other marketing workflow management system.
• Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront.
• Collaborate with business and technical stakeholders to understand how a client’s Workfront instance has been configured and provide post go live consulting to newly implemented customers.

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