Skill required: Marketing Operations - Campaign Analytics & Reporting
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The Fuels & Mobility Comms & Campaign Lead ANZ develops and executes integrated marketing campaigns for B2C or B2B customers to enhance brand visibility, engage audiences, and drive business objectives. This role ensures effective multi-channel communication, manages compliance and approvals, and collaborates with internal teams and external partners to deliver seamless campaigns. Additionally, the role is responsible for campaign planning, offer development, and ensuring marketing initiatives align with audience segmentation and business priorities. This post will primarily focus on fuels & mobility campaigns, e.g. Client Ultimate, Supercars etc.
What are we looking for? • Ability to interpret performance data, market trends & customer insight to build brands and inform and execute local plans and campaigns • Ability to manage multiple campaigns simultaneously, ensuring timely approvals and adherence to compliance requirements. • High attention to detail in campaign execution, data accuracy, and creative content review. • Excellent stakeholder management and communication skills, ensuring alignment across internal teams and external partners. • Problem-solving mindset, proactively addressing campaign or system issues and implementing resolution strategies. • Strong analytical skills for interpreting customer data, optimizing audience targeting, and measuring campaign performance. • Experience with campaign tracking and reporting tools (Google Analytics, Power BI, Tableau) to assess KPIs and engagement metrics. Experience & Education: • 8+ years of experience in campaign management, or communications within a fast-paced marketing environment • Proven experience in managing approvals, compliance processes, and partner collaborations • Strong background in loyalty programs, audience segmentation, and offer development • Bachelor s degree in Marketing, Communications, Business, or a related field • Certifications in digital marketing, or campaign management preferred. • Background in the retail, oil and gas or energy industries is a plus.
Roles and Responsibilities: •• Develop and execute marketing campaigns aligned with business goals, including email, SMS, push notifications, and digital communications. This could include brand marketing campaigns or tactical sales driving incentives and B2C or B2B competitions. • Adapt and execute NOE campaigns, as needed, for local markets. • Act as a key point of contact for internal and external stakeholders, ensuring smooth execution of marketing and communication initiatives. • Manage campaign timelines, budgets, and approvals, ensuring compliance with legal, privacy, and regulatory standards. • Develop and implement platform specific segments, rules, and offers, ensuring smooth execution across multiple channels. • Source and provide creative assets and copy points, coordinating with marketing teams and external agencies to ensure brand consistency. • Load, track, and optimize campaign activity in systems • Ensure compliance with local laws and internal guidelines, maintaining data integrity and customer privacy standards. • Conduct performance analysis, live proof testing, and final production reviews to measure campaign effectiveness and drive improvements. • Manage loyalty and partner initiatives ensuring successful implementation and execution. • Facilitate issue resolution by coordinating with IT, marketing teams, and external partners, managing corrective actions and system fixes. • Lead internal and external approval processes for offers and creative assets, including engagement with partners. • Provide detailed briefs to marketing teams, outlining campaign objectives, reporting requirements, and audience insights. • Work with agencies or partners to develop and execute events and sponsorship activations • This role would oversee and input into budget decisions for Brand & Comms team budgets