Skill required: Marketing Operations - Search Engine Optimization (SEO)
Designation: Digital Content Management Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design In Search Engine Optimization, you will be responsible for analyzing a Web site s search engine optimization effectiveness and develop and prioritize opportunities to improve the sites ranking in online search engines.
What are we looking for? • Plan, create, and manage Search campaigns across a variety of channels. • Keyword research and management to optimize bids (add keywords to target and negative keywords) • Optimize bidding at keyword, placement, device, geographic, demographic, and other levels. • Perform daily account management of Search campaigns (review expensive under-performing keywords and ensure Search campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics) • Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates. • Optimize copy and landing pages for paid search engine marketing campaigns • Research and analyze competitor advertising links • Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing for 5 years • Well-versed in performance marketing, conversion, and online customer acquisition • Up-to-date with the latest trends and best practices in search engine marketing • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) • Strong analytical skills and experience generating SEM reports • Familiarity with A/B and multivariate experiments • Working knowledge of HTML, CSS, and JavaScript development and constraints • BS/MS degree in Marketing or a quantitative, test-driven field
Roles and Responsibilities: •In this role you are required to do analysis and solving of increasingly complex problems • Your day to day interactions are with peers within Accenture • You are likely to have some interaction with clients and/or Accenture management • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments • Decisions that are made by you impact your own work and may impact the work of others • In this role you would be an individual contributor and/or oversee a small work effort and/or team • Please note that this role may require you to work in rotational shifts