RESEARCH REPORT
In brief
The communications industry underpins our new tech reality
94%
of communications executives agree the convergence of digital and physical worlds over the next decade will transform their industry.
99%
agree investments in emerging technologies will help their organizations remain resilient on the global stage.
99%
of communications executives agree software and services powered by AI foundation models will significantly augment innovation and creativity in their organizations in the next 3 to 5 years.
64%
expect better customer experiences, and 61% expect accelerated innovation to be two major benefits from the use of AI foundation models.
97%
of communications executives agree new data architectures and strategies are required to manage the dramatic changes to their organizations’ data landscapes.
98%
of communications executives agree emerging data management approaches including Data Fabric and Data Mesh, will become critical in optimizing their organizations’ value chains.
79%
of communication executives view digital transparency as a strategic business imperative, not just a technical issue.
76%
believe that issues with authenticating customers’ identity are negatively impacting their bottom line.