Accenture Song – Digital Marketing Specialist - Strategy and Planning

About Accenture：

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.

For more information about Accenture, please visit its corporate homepage www.accenture.com and its Greater China homepage www.accenture.cn .
 

About Accenture Song：

As one of the key services under Accenture, Accenture Song is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit http://www.accenturesong.com to find out more about us.
 

Job Description:

The role sits in one of our marquee projects helping clients drive digital marketing transformation. We’re helping build new capabilities and provide a run function to support them in the transformation of leveraging digital marketing capabilities to be more customer centric focusing on cx/ux of a customers experience.

The marketing campaign strategy and planner is responsible for the development and execution of successful marketing campaigns across various channels. Closely collaborate with clients and with our project team alongside other marketing specialists (strategy, creative), to bring our clients campaigns to life and achieve desired results.

Key Responsibilities:

• Support in digital strategy development: Working alongside the strategist to define the digital initiatives that we need to drive growth with our marketing campaigns.

• Develop marketing campaigns: This involves understanding the target audience, identifying campaign goals, and choosing the right channels and tactics to reach them. Turning the strategies we have into executable campaigns, optimized to drive performance and success.

• Develop customer journey centric campaigns: Leveraging all the channels we have access to, to plan and develop campaigns that optimize growth and conversion alongside a customers journey and experience across all touchpoints.

• Create campaign timelines: Planners need to allocate resources effectively and ensure campaigns are completed and delivered on time.

• Manage campaign logistics: Work with the execution team and our internal creative teams to ensure delivery of campaign and performance is tracked.

• Analyze campaign data: Planners use data to track the effectiveness of campaigns and make adjustments as needed.

• Prepare reports and presentations: They need to communicate campaign results to stakeholders and make recommendations for future campaigns.

• Stakeholder management while collecting requirements, proposing ideas/ solutions, closing the gap to mitigate risk

• Manage a team to deliver great value to clients