LIVE INTERVIEW
How STIHL is driving change towards an electrified world
The Industrialist: An interview with Michael Traub, Chief Executive Officer at STIHL
3-MINUTE READ
April 26, 2024
LIVE INTERVIEW
The Industrialist: An interview with Michael Traub, Chief Executive Officer at STIHL
3-MINUTE READ
April 26, 2024
Subscribe to The Industrialist, your essential guide to the industrial industry. Each month, discover how industrial companies create and compete, the new business practices and trends to watch, and which individuals are shaping the future of the industrial sector.
For this edition, Accenture’s Thomas Rinn, Senior Managing Director, Global Industrial Lead, talked to STIHL’s Chief Executive Officer, Michael Traub about the various transformations the company is undergoing to ensure continued success in an increasingly electrified world. Michael further elaborates on their battery-first approach to becoming a dual-technology leader in the market. He also highlights how the company's more than 95-year history provides invaluable experience, and the advantages of being a family-owned business in navigating these transformative changes.
The world will be changing a lot until 2035 and we have to be ready. We have to actively be the driver of that change.
Michael Traub / Chief Executive Officer, STIHL
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