Reinvent the food system

Regulators are becoming more attuned to consumer health and sustainability, banning certain additives and restricting the promotion of foods and drinks that are high in fat, salt or sugar. At the same time, many countries are considering taxes on goods and services to encourage healthier choices and discourage unhealthy and harmful food options.

Food companies are embracing personalized nutrition offerings, especially when governments emphasize nutrition in public health. The launch of GLP-1 drugs was pivotal, in spurring healthier dietary choices and reducing consumption of sugary drinks and alcohol in favor of fruits and vegetables. This, alongside healthcare-backed food-is-medicine interventions, could change broader consumption trends.

The demand for healthier options is revolutionizing fast and casual dining. Consumers seek convenient, nutritious meals, prompting restaurants to innovate and new players to emerge—especially those able to vertically integrate and offer multi-channel consumer experiences. Technology is key, with mobile apps enabling seamless ordering, access to nutritional information and customizable menus.

Consumers understand the significant environmental impact of packaging and are increasingly demanding sustainable alternatives. In response, many companies are adopting biodegradable, compostable and recyclable materials, reducing single-use plastics and embracing innovative packaging that prioritizes sustainability without compromising product quality.

Sophisticated technologies are transforming the food industry value chain. They’re making not only smarter logistics possible, but new products like AI-driven personalized nutrition and new functional foods like seaweed and probiotics. Today’s technology advancements are driving what and where people eat and how efficiently and cost-effectively companies bring food to the table.