Accenture + Adobe

Infinite creative horizons. Seamless marketing agility.

Together, Accenture and Adobe help businesses strengthen customer relationships in our era of constant change by connecting data, technology and talent. Our Adobe-powered generative AI, content supply chain and other MarTech solutions enable your business to create tailored, immersive impact across your enterprise. By delivering a sense of security, exclusivity and convenience, your brand can evolve with your customers and grow through hyper-relevance.

Leveraging our Adobe partnership, Accenture equips your enterprise with digital tools and expertise for success. Our solutions ensure seamless customer interactions and a connected experience strategy. We empower clients with the talent, processes and technology to build a future-ready marketing workforce, proven by our own efficient use of Adobe technology for superior client experiences.

Our partnership

20+

Year partnership

5,500

Adobe-skilled people at Accenture working on transformations

Adobe partner awards in 2024

Reinvent with Accenture + Adobe

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Build an efficient, collaborative content supply chain

Streamline your content creation with our Adobe-powered content supply transformation. Integrate your teams, processes and technology to create and deploy hyper-personalized content efficiently across various channels and regions. Reduce costs, increase speed to market and enhance production volumes, transforming your content strategy into a competitive advantage.

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Transform marketing tech: achieve more with less

Boost marketing efficiency with Adobe-led MarTech reinventions. Accenture aligns your resources to rapidly meet customer needs, leveraging data-driven insights to optimize marketing strategies. Our approach boosts digital sales by 40% and increases revenue by 15%, while enabling you to run 25% more campaigns with the same resources. Achieve growth with precision and sustainability.

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Grow digital commerce with cloud-enabled analytics

Our Adobe-enabled, data and AI-led solutions give you a single view of your customer. The resulting insights will help you reimagine the buying and selling experiences. With the right talent, assets and cloud-enabled analytics, you can create new revenue streams and quickly grow brand and shopping experiences.

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New ways of working - Accor

Accenture helped Accor roll out Adobe Experience Manager (AEM) and Salesforce Marketing Cloud to better connect with its 100 million customers. The hospitality leader operates 42 brands in 70 languages, across 110 countries at a range of price points, from economic to high-end. It wanted a scalable platform that enables it to seamlessly target guests with highly specific content at exactly the right times.

Partnership spotlight

Case Study

Memorable personalized experiences

Accenture partnered with illycaffe to help them find the perfect blend of digital customer experience.

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Research Report

Accenture Life Trends 2025

Five trends exploring people's lens on the world today. As disruptive breakthroughs evolve digital experiences, people naturally adjust their relationship with technology, affecting the businesses trying to reach them.

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Research Report

Reinvent for relevance

Accenture conducted research across key areas of the front office to identify challenges and opportunities for growth enabled by life-centric approaches.

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Perspective

Shopping without shopping

Imagine a world where shopping is so convenient that people don’t have to do it themselves—or even think about it. This profound shift in commerce challenges how customers are defined and what it takes to serve them.

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Case Study

Prada Group keeps the customer experience fashionable

A cutting-edge, modular platform enables the luxury fashion company to adapt to the rapidly evolving commerce landscape.

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Announcement

Content supply chain transformation

Accenture and Adobe to co-develop industry-specific generative AI solutions to accelerate marketing transformation.

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Awards & recognition

Accenture Leads in Adobe Services Excellence Q3 2024

Accenture has been named a leader in the Forrester Wave: Adobe Services, Q3 2024 report, recognized for its unmatched Adobe expertise and strategic execution. Learn more about our success.

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2024 Adobe Digital Experience Partner Awards

Accenture won the top accolade for Adobe’s Global, Americas, SEA, Central & Western Europe categories.

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Our clients’ success at 2024 Adobe Summit

In recognition of their work with Adobe solutions, Novo Nordisk has received The Analyzer global award and Unilever has been named Experience Maker of the Year for EMEA.

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