Accenture + Adobe

Together, Accenture and Adobe are redefining marketing in an era of constant change. By connecting data, technology, and talent, we empower businesses to create tailored, immersive experiences that resonate deeply with their customers. Our Adobe-powered approach enables you to reinvent your marketing strategies, ensuring your brand remains relevant and engaging.

In a fireside chat, Pete Choo from Accenture Song and Shailesh Khadapkar from Adobe discussed the evolving consumer goods landscape. Amidst inflationary pressures and consumer fatigue, brands are under immense pressure to create personalized, authentic experiences Adobe Experience Cloud is revolutionizing digital marketing and commerce, enabling brands to meet the unique demands of consumers. Additionally, Adobe is set to release data collaboration tools to enhance first-party data strategies, ensuring privacy-compliant interactions. The key to success lies in collaboration—between brands, retailers, and consumers—fostering a 360-degree view of the consumer to drive meaningful engagement and impact.