Grocery
Grocers are facing unprecedented change due to evolving customer expectations, rising costs, supply chain disruptions, talent management and a de-prioritized digital core.
What’s going on
The speed at which grocers must react to macro and micro-economic conditions requires grocers to predict and react faster than ever before. In an industry that has historically under-invested in a digital core, long term survival requires grocers to revisit their end-to-end strategy and leverage AI to unlock new value and manage changing customer needs. To do this, grocers need to manage operational expenditure tightly to tackle costs and margin pressures effectively.
Five ways grocery is changing
What you can do
Make your grocery supply chain more resilient by implementing more automation and shifting some of the sourcing and production closer to key markets. This allows for quicker recovery from disruptions and improves overall efficiency.
Grocery companies should invest in advanced tools like AI chatbots and mobility devices to empower frontline workers. By enhancing support for these employees, grocers can better manage rising costs, meet demand and boost retention rates.
Use consumer insights to develop distinct product lines that cater to both cost-conscious and premium shoppers. This strategic focus will help drive sales and create a sustainable competitive advantage in a challenging market.
By leveraging these networks, grocers can gain insights into different shopping behaviors, enhance customer loyalty and mitigate the challenges posed by growing customer privacy concerns and margin pressures.
Grocers should implement comprehensive tracking and traceability systems to monitor their environmental footprint across products, production and supply chains. By adopting these practices, grocers will meet the expectations of eco-friendly shoppers.
What’s trending in Grocery
Our leader
Laurent Thoumine
Senior Managing Director – Retail Lead, EMEA