AI personalities that spark real connection

Can AI sound less generic and more personal?

When you step into our San Francisco office, you’ll be greeted by Maya—a warm and friendly gen AI agent that embodies our brand’s voice and values. Maya can guide visitors around the office, provide instructions for reserving spaces, and even share insights about Accenture’s initiatives. They are just one way businesses can use gen AI agents to bring their brand to life. In fact, 95% of executives report establishing or maintaining a consistent brand personality will be important for their customer-facing AI agents over the next 3 years.

At Accenture, we are redefining how brands connect with people by combining the latest advancements in generative AI and spatial technologies. Our gen AI-powered conversational agents can be fully customized in appearance and behavior to align with a brand’s personality, creating interactions that are more tailored and meaningful. Without this level of personalization, brands run the risk of delivering generic experiences that fail to resonate with customers.

These agents can be paired with 3D displays, virtual environments or even holograms, making them feel as though they are physically in the room. Brands can mix-and-match technologies to deliver immersive, memorable experiences that set them apart.

Our work is transforming the way our clients do business and engage with their customers and employees. AI agents can handle tasks like reserving meeting spaces, ordering equipment, arranging catering, registering employees for training sessions or providing tech support—all while protecting the brand’s unique voice and providing meaningful interactions to users.

Hi, I'm AI – how can I help you today?

Building on the success of agents like Maya, Accenture used the same technology to help a global hotel brand develop a first-of-its-kind gen AI-powered concierge. The 3D avatar resolves common guest issues and offers tailored recommendations for dining, activities and more. By handling routine inquiries, it supports the staff during busy times and ensures guests receive the attention they deserve. What’s more, it cuts operational costs.

The possibilities for AI agents are endless. Imagine digital concierges providing 24/7 assistance by the pool or at the spa, driving additional revenue for hotels while delivering personalized experiences. Accenture has already introduced gen AI agents in other settings. These agents combine exclusive enterprise and event knowledge with our brand’s unique persona to enhance experiences at major events like industry conferences, the PGA Tour, and even the Super Bowl.

Whether it’s for customers or employees, personified gen AI agents redefine what’s possible—building stronger connections, fostering loyalty, and making every interaction feel human.

Embracing tech to shape the future of interactions

At the heart of these personified gen AI agents is the Accenture Marketing + Communications Experiences Next team (M+Cx Next), a multi-talented XR and gen AI media experience group that brings the future of media into today to drive business value. Embodying Accenture’s deep investment in innovation and experimentation, they create immersive experiences that transform how businesses connect.

Accenture takes a "client-zero" approach to make sure our solutions deliver real value. Every gen AI product is first implemented internally, allowing our team to fine-tune its security, compliance and business relevance. Once tested and validated, these solutions are ready to deliver real-world value for clients.

These advancements rely on a robust digital core, powered by cloud infrastructure and integrated data systems. This foundation enables continuous innovation and allows gen AI agents to operate and scale seamlessly—and that’s just the beginning.

Picture AI agents treating patients with deep empathy in a hospital, consumer brands bringing their mascots to life at the big game, or retail agents guiding users through hyper-personalized shopping experiences. With personified agents in customer-facing roles, companies can scale a level of personalization once reserved for a few to every single interaction, whether with customers, partners or employees. Accenture is paving the way for a future where AI doesn’t just assist people—it connects them.