Content Strategist - Life Sciences

We Are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

 
There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

You Are:

The Content Strategist for Life Sciences is a resource that focuses on determining tangible business results for our clients through innovative and effective content strategies.  You’ll be responsible for aligning the development of content across the customer lifecycle and all relevant channels: blog, web, events, direct mail, nurture campaigns, paid media, and social media.  Working with clients, you’ll plan highly creative content strategies that yield engagement and drive results such as conversion, retention, and customer satisfaction across both patients and HCPs. You will work closely with account, copywriting, design, and analytics teams. You are expected to lead project workstreams and oversee the work of more junior team members.  You will work with senior management and are required to analyze and solve moderately complex problems. Create new solutions, leveraging and, where needed, adapting existing methods and procedures.

A dynamic and strategic thinker who understands what makes people tick. You are able to build actionable content plans leveraging insights to connect, engage and drive relevance for a multitude of consumers (B2B and B2C) across channels. You’ve honed your craft across channels and understand the highly complex and regulated needs across health and life science. You have consumer personas and journeys imprinted in your DNA. You understand the need to build foundational content structures, put in place governance models to guide future development, and understand the power of SEO and how to leverage it to drive insights and performance.

The Work: 

• Build content strategies and lead the strategic process through research, content creation, implementation, analysis, refinement, and optimization

• Review and adapt global content for local purpose

• Assemble and pitch compelling, strategic brand stories to clients — and translate those stories (and business objectives) into innovative digital content strategies across media formats and channels

• Work with teams to develop approaches on how to reach target audiences/personas for content amplification, and ensure content is optimized for search engines, sharing, and distribution across channels (includes ongoing review of analytics for continual refinement and optimizations of strategy and deliverables)

• Develop foundational strategic content documents such as, but not limited to, content architecture, messaging roadmaps, personas, journeys, content calendars, content distribution maps and content maturity frameworks

• Articulate content strategies that drive MQLs, SALs, SQLs, and opportunities — ensuring content is properly aligned to each stage of the buyer journey

• Review content and provide feedback to all contributors to ensure that content aligns to overall campaign strategy and quality standards for client brand, voice, tone and messaging

• Work with key team members to lead client meetings and strategic workshops, ensuring cross-functional alignment (ie. Brand messaging, voice, personas, positioning, etc.)

• Draft detailed creative and content briefs, including asset outlines, in alignment with the overall content and campaign strategy

• Understand content best practices (web, email, social, etc.) and ensure adherence across deliverables

• Assist in scoping, proposals, client pitches, and other activities that support new business opportunities —with a data mindset that ensures we can demonstrate return on investment for all marketing efforts requires analysis and solving of moderately complex problems. May create new solutions, leveraging and, where needed, adapt existing methods and procedures.