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Stay ahead of change

Explore our research, insights, and examples of real client impact, designed to help you embrace the key forces of change and get to value faster.

Research Report
Accenture Life Trends 2025

Five trends exploring people's lens on the world today. As disruptive breakthroughs evolve digital experiences, people naturally adjust their relationship with technology, affecting the businesses trying to reach them.

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Research Report
Build your tech and balance your debt

Why balancing—not eliminating—tech debt is key to reinventing with a modern digital core.

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Case Study
Turning years of data into instant insights: Fortune

Accenture and Fortune transformed the iconic Fortune 500® list into an AI-driven platform that gives business leaders access to insights like never before.

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Perspective
Safeguard against gen AI-powered attacks and protect AI environments

Cybercriminals are using gen AI-powered attacks to target organizations. To address these new risks and to accelerate gen AI success, organizations need to update their security posture and embed security by design.

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Case Study
Building a streaming service with something for everyone: NBCUniversal

NBCUniversal partnered with Accenture to launch and scale Peacock, the company’s premium streaming service, that has been the fastest-growing streaming platform in the U.S. for two consecutive years.

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Research Report
Reinventing Enterprise Operations – How mature operations use Gen AI to support growth

Organizations with highest operations maturity are 3.3x more likely to succeed at scaling high-value gen AI use cases and report 2.5x higher average revenue growth. Operational performance and gen AI enhance each other.

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Research Report
Reinventing with a digital core: How to accelerate growth through change

To capture the value of generative AI—or the next disruptive technology—companies need a digital core that is “reinvention ready.” Here are the three actions needed to achieve that coveted state.

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Perspective
Leveraging the hive mind: Harnessing the power of AI agents

Agentic architecture is a strategic approach that employs AI agents to orchestrate and automate complex business workflows.

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Research Report
Holiday Shopping 2024: A season for sparking inspiration

Accenture’s 18th Annual Holiday Shopping Survey reveals the consumer trends of 2024 shaping this year’s holiday shopping and gifting trends.

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Research Report
Generative AI for customer growth

Real work today suggests generative AI is poised to help businesses achieve stronger growth across marketing, sales and service.

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Research Report
Top commercial banking trends for 2024

The balance between optimizing for the current environment and investing in technology to unlock future opportunities lays the groundwork for our 2024 trends.

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Research Report
Technology Vision 2025

AI is transforming business— driving autonomy, amplifying capabilities, and revolutionizing entire industries. From next-gen robotics to dynamic human-AI partnerships, discover the trends that are defining tomorrow, today.

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