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Explore our research, insights, and examples of real client impact, designed to help you embrace the key forces of change and get to value faster.

Research Report
Top 10 banking trends in 2025 and beyond

Accenture's Michael Abbott shares the banking trends he thinks will have the biggest impact on the industry this year. Learn more.

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Perspective
Accenture Pulse of Change
Accenture Pulse of Change

C-suite leaders face an all-time-high rate of change in 2024. Are they prepared? Accenture’s new global Index reveals the top six factors impacting business and surveys 3,400 CxOs on how each impacts their organizations.

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Research Report
Making reinvention real with gen AI: From experimentation to impact

Organizations across industries are looking to scale their gen AI use cases. Lessons learned from 2,000+ gen AI projects reveal how to move from experimentation to enterprise-level value.

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Research Report
Technology Vision 2025

AI is transforming business— driving autonomy, amplifying capabilities, and revolutionizing entire industries. From next-gen robotics to dynamic human-AI partnerships, discover the trends that are defining tomorrow, today.

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Research Report
Reinventing with a digital core: How to accelerate growth through change

To capture the value of generative AI—or the next disruptive technology—companies need a digital core that is “reinvention ready.” Here are the three actions needed to achieve that coveted state.

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Research Report
Build your tech and balance your debt

Why balancing—not eliminating—tech debt is key to reinventing with a modern digital core.

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Perspective
Safeguard against gen AI-powered attacks and protect AI environments

Cybercriminals are using gen AI-powered attacks to target organizations. To address these new risks and to accelerate gen AI success, organizations need to update their security posture and embed security by design.

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Case Study
Best Buy humanizes the customer support experience

The electronics retailer is using generative AI to shape the future of service, meeting customers at their point of need and making interactions more efficient and empathetic than ever before.

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Perspective
Leveraging the hive mind: Harnessing the power of AI agents

Agentic architecture is a strategic approach that employs AI agents to orchestrate and automate complex business workflows.

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Perspective
What’s keeping software and platform leaders up at night?

It's not what you think.

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Case Study
Vodafone pioneers commercialized shared services operations

How the telecom leader is powering its digital transformation with data, AI and new ways of working.

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Research Report
Top commercial banking trends for 2024

The balance between optimizing for the current environment and investing in technology to unlock future opportunities lays the groundwork for our 2024 trends.

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