RESEARCH REPORT
In brief
Opportunity to lead
Sixty four percent of senior executives expect emerging new lifestyles to arrive within the next five years.
How long will it take for following lifestyles to become the new norm?
Total sample, n=1,500 Source: Accenture Growth Markets C-level Survey, September – October 2020
Forerunners expect the unexpected
Forerunners (11% of companies surveyed) expect a significant business impact from most of the emerging lifestyles by 2030.
Expected business impact from emerging lifestyles of the future
Forerunners, n=162; Other companies, n=1,338 Source: Accenture Growth Markets C-level Survey, September – October 2020
Four ways to thrive in the society of the future
Laying the foundation for a better future
Calls are growing for companies to embrace their responsibility to create a society that is better for all.