Navigating software's profitable growth

The past 15 years have seen a Cambrian explosion of B2B software companies driven by a generational shift from on-premise software to cloud, SaaS, composite applications and APIs. This explosion has also been driven by a market dynamic of easy access to capital and investor focus on sales/customer growth as the primary metric of success. But the dynamics fueling that growth and transformation are now shifting dramatically.

This series will cover the different generations that account for today's B2B software landscape, deep dive into their challenges and opportunities; and how to drive profitable growth.