We have a distinctive perspective: that the metaverse is a continuum, a spectrum of digitally enhanced worlds, realities and business models.
It will revolutionize nearly all aspects of life and business in the next decade, allowing collaboration in virtual spaces, augmented physical places and a blend of both. And it will create new lines of business and transform interactions between customers and companies.
Right now, businesses are racing toward a future very different from the one they were designed to operate in. Soon, every company will find themselves at the intersection of many new worlds, from building new physical and virtual realities to providing services in environments created by others.
To grow and thrive in this new and fast-changing world the strategies organizations develop now must have responsibility at their core - from ownership of data, to inclusion and diversity, sustainability, security and personal safety.
The time is now to think big, start small and scale fast.